On a daily basis, you go online to read, learn and connect. It might not be something you think about often, but at the heart of nearly everything you do on the internet is online advertising. As a consumer, you play an important role in the advertising ecosystem. 

You interact with content providers and brands and this explains to them what you like – from the content you read and the websites you visit to the products you save in your shopping carts. This information is then used to provide you with a more relevant online experience, for example by customizing recommended articles and advertisements. It doesn’t just end there though.

When you share your data with content providers to help create a more customized online experience, brands actually pay more money to content providers. This is because they know, through the data you’ve shared, that their ads are reaching people who might actually be interested in their product or service. This is the foundation of personalized advertising. This helps both you and the content provider – content providers can make more money through personalized advertising, so it is more likely that content will stay free and accessible to you

You might be so used to personalized advertising, that you no longer think about it when an advertisement targets you specifically. We’ve all seen ads about those shoes or the video game we were browsing just moments before. Brands use personalized advertising to reach people who might already be aware or interested in their products or services. They think you’re interested in the products you’ve spent more time with online and want to keep them on your radar. The ultimate goal of this is to provide you with a more relevant experience. 

Powering all of this is a cookie. On the internet, cookies store data which can be used to show a user’s browsing activity and product interests, among other things. Because of the data available through cookies, content providers are able to help brands deliver personalized advertising, and in turn brands are able to provide consumers with more relevant ads. 

Cookies don’t just help provide you with a personalized experience one time though.The goal of using cookies for personalized advertising is to deliver more relevant and meaningful ads to you over time, with your permission, so you’re often seeing what you might be interested in and you’re in control of how your data is used. 

By enabling you to support free content through data sharing and giving you the transparency and control you need to make informed decisions, Permisio gives you a voice in the advertising ecosystem.

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